When Muppets storm the web for a noble cause, who can resist? Unless you’re utterly allergic to pink piglet divas and sensible frogs, you probably enjoyed The Muppet Show and its various iterations. Earlier last year, our friends from Disney (which acquired The Muppets in 2004) asked us to come up with an idea to [...]

When a viral conceives a TV commercial, drives store traffic…and helps a good cause! Sound like the Swiss knife of marketing 2.0? That’s actually an apt metaphor. There was a time when brands and major agencies would approach viral marketing agencies like us (CAID Productions, in partnership with our sister company Vanksen USA) with their [...]

Duncan Wardle, Vice President of Global PR for Disney Parks, brings us into Disney’s world and share the brand’s approach to web 2.0 marketing. Enjoy the read!

Please introduce yourself:

“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”

What does Disney stand for in the United States today?

“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their

In our recent campaign for Paltalk, we bring a new spin to the American Presidential elections. Wired Magazine has already praised the campaign as the “latest and coolest internet prank”! The Washington post has also written an article about it for its online edition. The campaign has also been picked up by Fox Buisness news and the Rachael Ray show.

_

This personalized video produced by Caid Productions lets you prank your friends by leading them to believe that they are now the independent frontrunner in the upcoming Presidential race.
This innovative video is sure to get a rise out of your friends and contacts. To play this prank on them visit the website at www.news3online.com.

_

The campaign for the Futuroscope entertainment parks was created for the French Market. The following is a personalized viral video using call-back technology, where you provide the name and cell phone number of the individual that you would like to prank, and in the video this information shows up and your friend actually receives a phone call. The full experience is on the website http://www.experience20.com.

_

Futuroscope Viral