This is a 13 pages report, packed with facts and analysis that we hope will help guide you through this year’s ever changing marketing landscape.
Written by Emmanuel Vivier, Founder and Chief Strategy Officer of Vanksen and Thierry Daher, CEO of Vanksen USA and Executive Producer of Caid Productions, the report can be viewed online [...]

Duncan Wardle, Vice President of Global PR for Disney Parks, brings us into Disney’s world and share the brand’s approach to web 2.0 marketing. Enjoy the read!

Please introduce yourself:

“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”

What does Disney stand for in the United States today?

“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their

Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.

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This campaign was created to jointly promote the brand new Coosh headphones under the “tag line” “stays on, feels good” and to launch CAID’s new documentary film.

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What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing

Caid Productions recently produced a series of 5 viral videos for the Hamelin Group (Canson/Oxford paper brand). This is for the launch of a new product currently available at www.survivingmeetings.com
The videos have been described as “funny and offbeat” all the way to “Hilarious”.

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The videos have been subtitled into in 4 languages: French, Italian, German and Spanish and released all over Europe, using the services of Vanksen and its bloggers Division Buzz Paradise.

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