Lands’ End: Reversing the TV-to-Viral Movement
When a viral conceives a TV commercial, drives store traffic…and helps a good cause!
Sound like the Swiss knife of marketing 2.0? That’s actually an apt metaphor.
There was a time when brands and major agencies would approach viral marketing agencies like us (CAID Productions, in partnership with our sister company Vanksen USA) with their glossies TV [...]
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