Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.

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This campaign was created to jointly promote the brand new Coosh headphones under the “tag line” “stays on, feels good” and to launch CAID’s new documentary film.

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What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing