The Premiere of our new film entitled: Way of the Bboy, is taking place on Monday October 20th, at 7:30PM at Tribeca Cinemas in New York (54 Varick Street – at Laight Street, one block below Canal Street). The after party following the film screening will take place at Santos Party House located 100 Lafayette (see flyer below for details).

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The Way of the B-boy is a full-length visually eye-popping documentary & instruction course all in one, about three generations of

Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.

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This campaign was created to jointly promote the brand new Coosh headphones under the “tag line” “stays on, feels good” and to launch CAID’s new documentary film.

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What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing