Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.

_

This campaign was created to jointly promote the brand new Coosh headphones under the “tag line” “stays on, feels good” and to launch CAID’s new documentary film.

_
What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing

Caid Productions recently produced a series of 5 viral videos for the Hamelin Group (Canson/Oxford paper brand). This is for the launch of a new product currently available at www.survivingmeetings.com
The videos have been described as “funny and offbeat” all the way to “Hilarious”.

_

The videos have been subtitled into in 4 languages: French, Italian, German and Spanish and released all over Europe, using the services of Vanksen and its bloggers Division Buzz Paradise.

_

_

On the evening of April 28th 2008, BEFILM the Underground Film Festival and Vanksen | Culture Buzz, supported by CAID Productions, Dailymotion and the VBMA will show the best of the latest crop of Viral videos. Please come and join us and take your best shot against the common crud! More information is available at www.viralfilmfestival.com

_

Alternative marketing has recently triggered as a reaction to traditional forms of advertising. Viral videos evolved out of an effort to invent new ways to attract the attention of over stimulated consumers. This viral video revolution has created a new marketing vehicle: contagious, raw, edgy and funny content that is sent by web users to web users, spreading online like a virus…

_

Pfizer, one of the leading players in the pharmaceutical industry has decided to communicate in the Belgian market in a different and offbeat way. Pfizer selected Vanksen and CAID Productions after a highly competitive review.

_

The objective? Help smokers understand that they sometimes resort to some of the most absurd and disgusting things out of desperation for a “cig”. Making smokers feel guilty about their habit has proven to be an ineffective dissuasive tactic. Thus, the idea of our campaign was to show smokers how ridiculous they are, and convince them in a funny and amusing way to consult with their doctor… check out the videos and let us know what you think…