Caid Productions decided to break new ground with the distribution of its latest film by going straight to digital. As of the 22nd of October, the film is available for download on www.wayofthebboy.com.
The DVD will be released in a month via the same channels. Discussion with potential “classic” distributors are also under way.

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The idea behind this bold distribution method is to break new ground in digital distribution and to position ourselves at the forefront of tomorrow’s distribution methods. We are convinced that the film industry will soon undergo the same earth-shaking transformations that the music industry has experienced over the last years.

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The DVD as a medium is likely to disappear over the next decade and

Exclusive clips from the film:

Chapter 1

Grandmaster Caz, Joe Conzo, Sacha Jenkins, Jeromeskee, FeverOne and Pop Master Fabel begin by introducing in their own right what the art of B-boying signifies to them. We are then introduced to Jeromeskee and FeverOne, the stars of the film who give the viewer a little bit of info about their background and the crews they belong to. We then return to the masters who discuss how it originated and why people do it.

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Chapter 2

In order to break, one has to understand the fundamentals of the art, this step-by-step process starts with what is known as the top

Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.

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This campaign was created to jointly promote the brand new Coosh headphones under the “tag line” “stays on, feels good” and to launch CAID’s new documentary film.

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What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing