We create independent pop culture based documentaries, and partner with forward thinking brands in the
marketing phase. This creates innovative and highly efficient marketing vehicles that positively impact
brands and filmmakers. Taking into consideration new opportunities the Web has to offer in terms of direct
to-consumer distribution, and you’re looking at the future… For further examples, opinions and case
studies on this subject, please visit our blog.
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The Way of the Bboy
Directed by: Chad Ross and Zak Tucker
Executive Producer: Thierry Daher, CAID Productions
Featuring: Jeromeskee Apparis, Fever1, Michael Holman, Grandmaster Caz, Rip 7, Lil-Lep, Sascha Jenkins,
Ralph McDaniels, Pop Master Fabel and more…
Length: 81mn(Feature)
CAID Productions / SoulGorilla Productions / PopCorn Productions
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The Way of the Bboy is a new breed of instructional film/video where music, dance, tutorials, and
interviews of some of the world’s top experts in break dancing are mixed with the views of high profile
hip-hop personalities. ‘Jeromeskee’, one of the founders of the 2004 World Break dancing champions the
‘Massive Monkees’, and a member of New York’s Rock Steady Crew, presents the film and guides us through
an enthralling, heartfelt, and educational B-boy experience. Special guests, and the Monkee’s themselves
invite us to reflect on the origins, values, and history behind the art of break dancing.
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Trailer
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Just for Kicks
Directed by: Lisa Leone & Thibaut de Longeville
Executive Producers: Thierry Daher & Come Chantrel
Language: English & French
Length: 64mn (TV) & 82mn (Feature)
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Just For Kicks is the first film to present the history of sneakers. Since rappers first propelled sport shoes
out of the New York City playgrounds in the late 1970’s, sneakers have morphed from a tool of athletic
performance into Hip Hop’s cornerstone symbol of “cool” and an object of obsession for collectors.
Analyzing this global pop culture phenomenon, Just For Kicks reveals behind the scenes stories with
exclusive testimonies from pop culture icons such as Russel Simmons, Rev. Run, Damon Dash, DMC, Ad
Rock, Raekwon, Bobbito Garcia, Walt “Clyde” Frazier and many more.
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Just For Kicks premiered at the Tribeca Film Festival in 2005 and won the Best Documentary Award and
Best Film Award at the 2005 USVI Film Festival and the Best Documentary Award at the 2006 NJ International
Film Festival.
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The film was featured in the US & Canada (Spike TV), in South America (MTV Latin America), in Australia and
NZ (Warner), in Europe (Canal+, Studio Canal,), and was released in theatres in Japan in May 2007. Early
2008 it was released in Brazil in partnership with GloboSat. The DVD is distributed in North America by
Image Entertainment.
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Urban Vibes
Directed by: Arthur Borgnis
Executive Producers: Anae Production & CAID Productions
Language: English
Length: 52′ (TV)
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Urban Vibes is a documentary dedicated to urban music: Techno, House, Broken Beat, Drum & Bass, Acid
Jazz-Nu Jazz, Trance, Turntabalism, Electronica, Trip Hop, Hardcore Techno, Ambient, and Electro clash.
These contemporary music genres were so strongly influenced and shaped by the cities where they were
created that each trend is more than often associated with a specific city: Techno from Detroit, House from
Chicago, Broken Beat from West London, Minimal House from Berlin or Cologne, etc.
The Urban Vibes documentary presents the main aspects of each music style (its origins, musical attribute,
philosophy, business), providing a broad audience with rare insights for a better understanding and
consideration of these urban sounds.
