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Duncan Wardle, Vice President of Global PR for Disney Parks, brings us into Disney’s world and share the brand’s approach to web 2.0 marketing. Enjoy the read!

Please introduce yourself:

“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”

What does Disney stand for in the United States today?

“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their