Caid Productions recently produced a series of 5 viral videos for the Hamelin Group (Canson/Oxford paper brand). This is for the launch of a new product currently available at www.survivingmeetings.com
The videos have been described as “funny and offbeat” all the way to “Hilarious”.
_
The videos have been subtitled into in 4 languages: French, Italian, German and Spanish and released all over Europe, using the services of Vanksen and its bloggers Division Buzz Paradise.
_
_
On the evening of April 28th 2008, BEFILM the Underground Film Festival and Vanksen | Culture Buzz, supported by CAID Productions, Dailymotion and the VBMA will show the best of the latest crop of Viral videos. Please come and join us and take your best shot against the common crud! More information is available at www.viralfilmfestival.com
_
Alternative marketing has recently triggered as a reaction to traditional forms of advertising. Viral videos evolved out of an effort to invent new ways to attract the attention of over stimulated consumers. This viral video revolution has created a new marketing vehicle: contagious, raw, edgy and funny content that is sent by web users to web users, spreading online like a virus…
_
The campaign for the Futuroscope entertainment parks was created for the French Market. The following is a personalized viral video using call-back technology, where you provide the name and cell phone number of the individual that you would like to prank, and in the video this information shows up and your friend actually receives a phone call. The full experience is on the website http://www.experience20.com.
_
Futuroscope Viral
Almost two years after its initial release and having been featured around the world (from the US to France, from Japan to Australia, and all the way to Mali, Africa) Just For Kicks will soon be featured on Brazilian Television. J4K is scheduled to be featured on GloboSat’s Multishow, one of Brazil’s top cable TV channel catering to more than 3 million people.
_
In case you haven’t seen any of the Just for kicks clips, you can check 2 of them out here, or you can buy the film here.
_
To celebrate the launch of its new brand identity, the European Lingerie Brand Passionata decided to launch a beautiful marketing and communications campaign with Vanksen|Culture-Buzz. The “renaissance” of Passionata begins on a minisite where many naughty surprises are waiting for you! Here is the video invitation
Pfizer, one of the leading players in the pharmaceutical industry has decided to communicate in the Belgian market in a different and offbeat way. Pfizer selected Vanksen and CAID Productions after a highly competitive review.
_
The objective? Help smokers understand that they sometimes resort to some of the most absurd and disgusting things out of desperation for a “cig”. Making smokers feel guilty about their habit has proven to be an ineffective dissuasive tactic. Thus, the idea of our campaign was to show smokers how ridiculous they are, and convince them in a funny and amusing way to consult with their doctor… check out the videos and let us know what you think…
CAID Productions has entered into an strategic partnership with the Vanksen Group, Europe’s leading e-branding and buzz marketing communications group.
In this partnership CAID Productions will act as the video, advertisement and film production Division of the Vanksen Group, producing independent films and branded viral marketing content for online and offline distribution. Thierry Daher, Founder and Executive Producer of CAID Productions become CEO of Vanksen Group USA and will preside over the Group’s development in North and South America.
The Vanksen Group’s existing 3 divisions are leaders in online brand protection, promotion & web monitoring, as well as in buzz-marketing and viral marketing campaigns: Buzz Paradise® is an online community platform connecting brands with over 20,000 tastemakers, opinion leaders and savvy consumers in 12 countries; Legitiname® is today’s most
Just For Kicks will be featured at the 2nd Annual Hip Hop Mostra (Exhibition), a Hip Hop film exhibition held in Sao Paolo Brazil on August 2-9, 2007. Hip Hop Mostra is produced in partnership by a Brazilian arts and culture organization and 11th Parallel Worldwide from San Francisco. In order to make the event accessible to most of the Brazilian hip hop community (which in Brazil is predominantly young and extremely economically disadvantaged), the festival is set as a free event.
This Festival exposes Brazilian audiences with independent works that they may not have access to and is very well received.
The first annual exhibition was hugely successful – over 6,000 people attended and the event received substantial media coverage through
After the US, South America and Europe, Just for Kicks (www.JustForKicksMovie.com) was recently released in theatres in Tokyo, Japan. The film opened in the Shibuya area at a theatre called Cinequinto (www.cinequinto.com). Cinequinto is a renowned independent theatre that has released the likes of “Buffalo 66”, “Memento”, “Drumline” and “Metallica: some kind of Monster”. Just for Kicks will be featured there during 8 weeks straight. Shortly after its release the film was booked at THEATRE N (also located in Shibuya): http://www.theater-n.com/.
Various a talk-show events were hosted at the theatre before the film featuring local hip-hop artists and renowned sneaker-freaks GORE-TEX, XBS and MURO.
Just for Kicks is released in Japan in partnership with Presidio Corporation.
As part of our marketing push in