This is a 13 pages report, packed with facts and analysis that we hope will help guide you through this year’s ever changing marketing landscape.
Written by Emmanuel Vivier, Founder and Chief Strategy Officer of Vanksen and Thierry Daher, CEO of Vanksen USA and Executive Producer of Caid Productions, the report can be viewed online [...]

When Muppets storm the web for a noble cause, who can resist?
Unless you’re utterly allergic to pink piglet divas and sensible frogs, you probably enjoyed The Muppet Show and its various iterations. Earlier last year, our friends from Disney (which acquired The Muppets in 2004) asked us to come up with an idea to kick [...]

When a viral conceives a TV commercial, drives store traffic…and helps a good cause!
Sound like the Swiss knife of marketing 2.0? That’s actually an apt metaphor.
There was a time when brands and major agencies would approach viral marketing agencies like us (CAID Productions, in partnership with our sister company Vanksen USA) with their glossies TV [...]

 
Massive Monkees, the dance crew featured in Caid Productions’ upcoming documentary release, The Way of the Bboy, is currently one of the top three finalists on MTV’s America’s Best Dance Crew. Hailing from Seattle, Massive Monkees won first place in the 2004 Bboy World Championship 4-on-4 event in London’s Wembley Arena and were named UK [...]

Team Albania are the victorious recipients of the first Mayor’s Cup given to Soccer Players in the Greatest City in the world, NYC. As proud winners of the COPA NYC first edition, Michael Bloomberg presented the Mayors Cup to them, while Ireland stood to their side as they held 2nd place. Throughout the game, Albania’s [...]

B2B - a term used within the industry comes full circle.  Online businesses such as SHUSTIR.com is such a group that helps small businesses find a platform to help themselves promote their services and products. 

While most of us take it for granted that we can get whatever we want by shopping at big established retailers, small [...]

Big hair and MC Hammer break aways’ thankfully have not made their rounds back on the runway circuit, however, eighties rock and dance music are makeing a second coming thanks to, and, amongst a new younger audience. Along with the stylish music that set off the dance floors during 1985 -Bboying is back! [...]

Soccer is called football in practically every country except the US and Canada, where the ‘Grid Iron’ sport is football, and ‘football’ is soccer. That is why A unique multicultural event www.copanyc.us will be the first of its kind in hopes to change this attitude. 

It gives us great pleasure to announce Caid Productions will Executive Produce [...]

Any Given Tuesday in Brooklyn is a short Documentary that takes place on Election Day in Brooklyn. The film documents how Tuesday November 4th 2008 unfolded in the Fort Greene and Bed Stuy neighborhoods as well as the subsequent celebrations to Barack Obama’s breathtaking victory! Our goal was to bring you the amazing energy and experience that spread through Brooklyn on that historic day.

This documentary features interviews with voters outside the polls, Brooklyn residents in the street, as well as different representatives from the Brooklyn for Barack headquarters in Bed Stuy and the Barack Phone Bank in Fort Greene. Exclusive images from the amazing Election block party that took place at New York’s only South African restaurant Madiba will transport you on the scene and make you live (or relive)

Duncan Wardle, Vice President of Global PR for Disney Parks, brings us into Disney’s world and share the brand’s approach to web 2.0 marketing. Enjoy the read!

Please introduce yourself:

“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”

What does Disney stand for in the United States today?

“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their