Pfizer, one of the leading players in the pharmaceutical industry has decided to communicate in the Belgian market in a different and offbeat way. Pfizer selected Vanksen and CAID Productions after a highly competitive review.
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The objective? Help smokers understand that they sometimes resort to some of the most absurd and disgusting things out of desperation for a “cig”. Making smokers feel guilty about their habit has proven to be an ineffective dissuasive tactic. Thus, the idea of our campaign was to show smokers how ridiculous they are, and convince them in a funny and amusing way to consult with their doctor… check out the videos and let us know what you think…
