Coosh
Caid Productions recently partnered with Coosh/Bic and the world champion Massive Monkees break
dancing crew in the creation of 5 viral videos called the Coosh Crash Test. This buzz campaign was created
to promote the brand new Coosh headphones under the “tag line” “stays on, feels good”.
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What better way to crash test headphones than to have some of the best Bboys in the world flip through the
air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are
doing, they will stay on and feel good for just about anyone! These videos have been circulating the web for
a few weeks now and have been attracting a lot of attention.
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Paltalk
In our most recent campaign for Paltalk, we bring a new spin to the upcoming American Presidential
elections. This personalized video produced by Caid Productions lets you prank your friends by leading them
to believe that they are now the independent frontrunner in the upcoming Presidential race.
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This funny and shocking video is sure to get a rise out of your friends and acquaintances. To play this prank
on them visit the website. In the first three months following its release, the campaign has reached more
than 7 million unique visitors through viral spread!
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Wired Magazine has already praised the campaign as the “latest and coolest internet prank”! The Washington
post has also written an article about it for its online edition. The campaign has also been picked up by Fox
News and the Rachael Ray show.
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If you want to play this prank on your friends you can visit News3online!
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Hamelin/Oxford
Caid Productions recently produced a series of 5 viral videos for the Hamelin Group (Canson/Oxford paper
brand). This is for the launch of a new product of theirs that you can now find information about on
www.survivingmeetings.com
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The videos have been described as “funny and offbeat” resembling the style of the well-known American
television show The Office. The videos have been subtitled into in 4 languages: French, Italian, German and
Spanish.
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Futuroscope
The campaign for the Futuroscope entertainment parks was created for the French Market. The following is a
customizable viral video where you provide the name and cell phone number of the individual that you
would like to prank, and in the video this information shows up and your friend actually receives a phone
call. The full experience is on the website http://www.experience20.com.
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Futuroscope Viral
Download
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Passionata
To celebrate the launch of its new brand identity, the Lingerie Brand Passionata decided to launch a beautiful
marketing and communications campaign with Vanksen|Culture-Buzz. The “renaissance” of Passionata
begins on a minisite where many naughty surprises are waiting for you! Here is the video invitation:
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Passionata Viral
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Passionata Show
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Download
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Pfizer
Pfizer, one of the leading players in the pharmaceutical industry has decided to communicate in the Belgian
market in a different and offbeat way. So Pfizer selected our agency after a highly competitive review.
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The objective? Help smokers understand that they sometimes resort to some of the most absurd and
disgusting things out of desperation for a “cig”. Making smokers feel guilty about their habit has proven to
be an ineffective dissuasive tactic. Thus, the idea of our campaign was to show smokers how ridiculous they
are, and convince them in a funny and amusing way to consult with their doctor…
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Pfizer-Office
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