This is a 13 pages report, packed with facts and analysis that we hope will help guide you through this year’s ever changing marketing landscape.
Written by Emmanuel Vivier, Founder and Chief Strategy Officer of Vanksen and Thierry Daher, CEO of Vanksen USA and Executive Producer of Caid Productions, the report can be viewed online [...]

When Muppets storm the web for a noble cause, who can resist?
Unless you’re utterly allergic to pink piglet divas and sensible frogs, you probably enjoyed The Muppet Show and its various iterations. Earlier last year, our friends from Disney (which acquired The Muppets in 2004) asked us to come up with an idea to kick [...]

When a viral conceives a TV commercial, drives store traffic…and helps a good cause!
Sound like the Swiss knife of marketing 2.0? That’s actually an apt metaphor.
There was a time when brands and major agencies would approach viral marketing agencies like us (CAID Productions, in partnership with our sister company Vanksen USA) with their glossies TV [...]