B2B - a term used within the industry comes full circle. Online businesses such as SHUSTIR.com is such a group that helps small businesses find a platform to help themselves promote their services and products.
While most of us take it for granted that we can get whatever we want by shopping at big established retailers, small businesses typically aren’t always cash flow rich. The genius behind Shustir.com is that offers an opportunity which usually costs more than a business owner can afford, and that includes both marketing and sales.
Caid Productions has designed and helped promote Shustir.com’s business by creating an animation presentation video to accompany the launch of thier website as well as currently developing a viral video.
Big hair and MC Hammer break aways' thankfully have not made their rounds back on the runway circuit, however, eighties rock and dance music are makeing a second coming thanks to, and, amongst a new younger audience. Along with the stylish music that set off the dance floors during 1985 -Bboying is back! What was once outdated and replaced by house music, is popularized once again in both fashion and in the clubs. And ,this time it's crossed over and back around the world. Our original documentary "The Way OfThe Bboy" is helping to establish this phenomenon as it airs on MTV 2's "Sucker Free" starting on June 2nd for three weeks at 8pm EST. Following the trendsetting movement, Ohmtv.com, a large mobile distributor in Europe… Continue reading
While the stars competed on the hit NBC's "Celebrity Apprentice" to create an outstanding marketing campaign, Caid Productions was responsible for the viral marketing feed of LIFELOCK that went along with the shows airing. We were asked to create buzz around the products and services of LIFELOCK while TRUMP himself starred in viral video that was seen around the world.
We are at the forefront of independent viral videos, and we took pride in helping establish a connection between LIFELOCK's business needs and their potential consumers. With our assistance, and the powerful networks involved in bringing together this campaign, this primetime spot was watched by tens of millions of viewers. And now, we can say we keep good company with the likes of the "TRUMP"… Continue reading
Soccer is called football in practically every country except the US and Canada, where the 'Grid Iron' sport is football, and 'football' is soccer. That is why A unique multicultural event www.copanyc.us will be the first of its kind in hopes to change this attitude.
It gives us great pleasure to announce Caid Productions will Executive Produce content for TWELVE documentary film shorts and ONE full length feature for COPANYC. Our cameras will role following the lives of 4 team captains, from Liberia (Dante Kaba: Producer/Director)
Korea (Rich Lim: Producer/Director) USA (Chris Noble: Producer/Director) and
Spain, as they both prepare to take on their opponents on the field and maneuver real life dramas and the duality that comes with Americanization.
Go France! This story will be a deeper dive into the soccer-loving… Continue reading
Any Given Tuesday in Brooklyn is a short Documentary that takes place on Election Day in Brooklyn. The film documents how Tuesday November 4th 2008 unfolded in the Fort Greene and Bed Stuy neighborhoods as well as the subsequent celebrations to Barack Obama's breathtaking victory! Our goal was to bring you the amazing energy and experience that spread through Brooklyn on that historic day.
This documentary features interviews with voters outside the polls, Brooklyn residents in the street, as well as different representatives from the Brooklyn for Barack headquarters in Bed Stuy and the Barack Phone Bank in Fort Greene. Exclusive images from the amazing Election block party that took place at New York’s only South African restaurant Madiba will transport you on the scene and make you live (or relive) Continue reading
Duncan Wardle, Vice President of Global PR for Disney Parks, brings us into Disney’s world and share the brand's approach to web 2.0 marketing. Enjoy the read!
Please introduce yourself:
"My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida."
What does Disney stand for in the United States today?
"Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their Continue reading
Caid Productions decided to break new ground with the distribution of its latest film by going straight to digital. As of the 22nd of October, the film is available for download on www.wayofthebboy.com.
The DVD will be released in a month via the same channels. Discussion with potential “classic” distributors are also under way.
_
The idea behind this bold distribution method is to break new ground in digital distribution and to position ourselves at the forefront of tomorrow’s distribution methods. We are convinced that the film industry will soon undergo the same earth-shaking transformations that the music industry has experienced over the last years.
_
The DVD as a medium is likely to disappear over the next decade and Continue reading
Grandmaster Caz, Joe Conzo, Sacha Jenkins, Jeromeskee, FeverOne and Pop Master Fabel begin by introducing in their own right what the art of B-boying signifies to them. We are then introduced to Jeromeskee and FeverOne, the stars of the film who give the viewer a little bit of info about their background and the crews they belong to. We then return to the masters who discuss how it originated and why people do it.
_
_
Chapter 2
In order to break, one has to understand the fundamentals of the art, this step-by-step process starts with what is known as the top Continue reading
The Premiere of our new film entitled: Way of the Bboy, is taking place on Monday October 20th, at 7:30PM at Tribeca Cinemas in New York (54 Varick Street - at Laight Street, one block below Canal Street). The after party following the film screening will take place at Santos Party House located 100 Lafayette (see flyer below for details).
_
The Way of the B-boy is a full-length visually eye-popping documentary & instruction course all in one, about three generations of
Caid Productions recently partnered with Bic USA for the launch of their brand, the COOSH. Also partners are the world champion Massive Monkees Bboy crew. This partnership includes the creation of 5 viral videos, the co-marketing of CAID’s upcoming film The Way of the Bboy and a major international Bboy competition in Seattle called the Coosh Crash Test.
_
This campaign was created to jointly promote the brand new Coosh headphones under the "tag line" "stays on, feels good" and to launch CAID’s new documentary film.
_
What better way to crash test headphones than to have some of the best Bboys in the world flip through the air and do crazy dance moves while wearing them? If they stay on and feel good with what these guys are doing Continue reading
