As the year is nearing a close, we wanted to share some of our highlights.
Understanding the needs and suffering of someone else is likely the most common experience we have faced in the past few years since our economy took a turn downward. Most Americans, either rich or poor, celebrate purchases if they are compelled to give with a charitable contribution. Befitting is our latest online Lands’ End campaign along with television commercial. Its relatability stems from both touching moments and the music’s fluidity, yet through our work, Land’s Ends’ coat drive brought large crowds to its stores for its presence in standing for a cause and personalized touch points. In demonstrating our interest in bringing the user closer to his or her own comfort level, we created apps on facebook and twitter to help spread the message with the individual choosing their choice medium.
We hoped that by taking baby steps to improve the direction of the campaign with a user friendly experience, the collaboration would have proved successful, and it has.
At Caid Productions, most of our integration has involved personalization, the essence of our popularity over the course of past few years come from Fortune 500 companies affording us the luxury to take risks all along meeting there demands.
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Tagged With: Commercials • end of year • facebook and twitter apps • Integrated marketing • Land's End • userfriendly experiences • Viral Videos
Massive Monkees, the dance crew featured in Caid Productions' upcoming documentary release, The Way of the Bboy, is currently one of the top three finalists on MTV's America's Best Dance Crew. Hailing from Seattle, Massive Monkees won first place in the 2004 Bboy World Championship 4-on-4 event in London's Wembley Arena and were named UK Champs in 2006. In The Way of the Bboy, they appear in a how-to course on b-boying, or breakin' (don't call it breakdancing-to quote Jo Jo of Rock Steady Crew, "B-boy. that's what it is, that's why when the public changed it to 'break-dancing' they were just giving a professional name to
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Tagged With: abdc • americas best dance crew • Bboy • bboy crew • break dancing • breaking • dancing • Documentary • Massive Monkey's • mtv • television
Team Albania are the victorious recipients of the first Mayor’s Cup given to Soccer Players in the Greatest City in the world, NYC. As proud winners of the COPA NYC first edition, Michael Bloomberg presented the Mayors Cup to them, while Ireland stood to their side as they held 2nd place. Throughout the game, Albania’s team was no match for any competitor, although Team Ireland tirelessly fought out fierce competition such as Team Argentina, playing more than 4 hours in one day during the semifinals and with an overtime lasting 2 hours.
Documenting this story, Executive Producers –Caid Productions follows the steps along the way…
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Tagged With: COPA • copa nyc • Mayor Bloomberg • Mayors Cup • Michael Bloomberg • NY Sports • NYC Soccer • Soccer • Soccer in the city

Caid Productions is proud to announce "The Way of the BBoy" has won the Best Music Documentary award by "The New York International Idependent Film and Video Festival" 2009.
Executive Produced by Thierry Daher
Produced by Popcorn Productions
and Massive Monkeys
Directed by Chad Ross & Zak Tucker
http://www.nyfilmvideo.com/…
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Tagged With: Bboy • breaking • Film and Video • Independent film festival • Press • Publicity • Way of the Bboy
On or off the field, they look fantastic.
Like it or not, come next Saturday, the French team of COPA NYC will defiantly play against some of the World’s best athletes. Team Captain Frederick Lesort better be vigilant. As he led the team during Sunday’s friendly against Kojo Annan's Team Ghana ( son of Kofi Annan ), Frederick demonstrated their competitive edge. “Fred” seemed measured as he thought out his practice match against Ghana. And, although it was just a fun match, France's strength carried them to tie the game.
Kojo, on the other hand, gave an initial pep talk to his team then allowed them to play as hard as if they planned to win every single friendly. Ghana perpetuated a considerable amount…
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Tagged With: copa nyc • football summer • new york summer events • nyc sports • sports in new york • summer soccer
B2B - a term used within the industry comes full circle. Online businesses such as SHUSTIR.com is such a group that helps small businesses find a platform to help themselves promote their services and products.
While most of us take it for granted that we can get whatever we want by shopping at big established retailers, small businesses typically aren't always cash flow rich. The genius behind Shustir.com is that offers an opportunity which usually costs more than a business owner can afford, and that includes both marketing and sales.
Caid Productions has designed and helped promote Shustir.com's business by creating an animation presentation video to accompany the launch of thier website as well as currently developing a viral video…
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Tagged With: marketing • marketing platforms. • online businesses • shustir.com • small business owners • small businesses • viral commercials • Viral Videos
Big hair and MC Hammer break aways' thankfully have not made their rounds back on the runway circuit, however, eighties rock and dance music are makeing a second coming thanks to, and, amongst a new younger audience. Along with the stylish music that set off the dance floors during 1985 -Bboying is back! What was once outdated and replaced by house music, is popularized once again in both fashion and in the clubs. And ,this time it's crossed over and back around the world. Our original documentary "The Way OfThe Bboy" is helping to establish this phenomenon as it airs on MTV 2's "Sucker Free" starting on June 2nd for three weeks at 8pm EST. Following the trendsetting movement, Ohmtv.com, a large mobile distributor in Europe…
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Tagged With: Bboy • bboying • bboying and dance • break dancing • breaking • dance • dance clubs • fashion • mtv • mtv bboying • sucker free friday • viral • Way of the Bboy
While the stars competed on the hit NBC's "Celebrity Apprentice" to create an outstanding marketing campaign, Caid Productions was responsible for the viral marketing feed of LIFELOCK that went along with the shows airing. We were asked to create buzz around the products and services of LIFELOCK while TRUMP himself starred in viral video that was seen around the world.
We are at the forefront of independent viral videos, and we took pride in helping establish a connection between LIFELOCK's business needs and their potential consumers. With our assistance, and the powerful networks involved in bringing together this campaign, this primetime spot was watched by tens of millions of viewers. And now, we can say we keep good company with the likes of the "TRUMP"…
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Tagged With: Apprentice • Celebirty Apprentice • Lifelock • Lifelock and Apprentice • Marketing Viral Campaigns • NBC • Trump Marketing Campaigns • Trump viral campaign • Trump's Lifelock Celebrity Apprentice
Soccer is called football in practically every country except the US and Canada, where the 'Grid Iron' sport is football, and 'football' is soccer. That is why A unique multicultural event www.copanyc.us will be the first of its kind in hopes to change this attitude.
It gives us great pleasure to announce Caid Productions will Executive Produce content for TWELVE documentary film shorts and ONE full length feature for COPANYC. Our cameras will role following the lives of 4 team captains, from Liberia (Dante Kaba: Producer/Director)
Korea (Rich Lim: Producer/Director) USA (Chris Noble: Producer/Director) and
Spain, as they both prepare to take on their opponents on the field and maneuver real life dramas and the duality that comes with Americanization.
Go France! This story will be a deeper dive into the soccer-loving…
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Tagged With: COPA • COPANYC • Outdoor Events • Soccer in New York • Sports • Summer Events in New York • Summer Sports • Things To Do • World Cup
Any Given Tuesday in Brooklyn is a short Documentary that takes place on Election Day in Brooklyn. The film documents how Tuesday November 4th 2008 unfolded in the Fort Greene and Bed Stuy neighborhoods as well as the subsequent celebrations to Barack Obama's breathtaking victory! Our goal was to bring you the amazing energy and experience that spread through Brooklyn on that historic day.
This documentary features interviews with voters outside the polls, Brooklyn residents in the street, as well as different representatives from the Brooklyn for Barack headquarters in Bed Stuy and the Barack Phone Bank in Fort Greene. Exclusive images from the amazing Election block party that took place at New York’s only South African restaurant Madiba will transport you on the scene and make you live (or relive)
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Tagged With: Caid Productions • Election Day • Obama Victory