CAID PRODUCTIONS *** Viral Video and Independent Film Production

This is a 13 pages report, packed with facts and analysis that we hope will help guide you through this year’s ever changing marketing landscape.

Written by Emmanuel Vivier, Founder and Chief Strategy Officer of Vanksen and Thierry Daher, CEO of Vanksen USA and Executive Producer of Caid Productions, the report can be viewed online on Culture-Buzz.com.

You can also download the full report by clicking on this LINK.

Enjoy!!!

Share/Save

When Muppets storm the web for a noble cause, who can resist?

Unless you’re utterly allergic to pink piglet divas and sensible frogs, you probably enjoyed The Muppet Show and its various iterations. Earlier last year, our friends from Disney (which acquired The Muppets in 2004) asked us to come up with an idea to kick off their new campaign: “Give a Day, Get a Disney Day.” The idea is simple and heart-warming: give a day of your time, volunteering with one of the hundreds of charities registered with Points of Light (

Share/Save

When a viral conceives a TV commercial, drives store traffic…and helps a good cause!

Sound like the Swiss knife of marketing 2.0? That’s actually an apt metaphor.

There was a time when brands and major agencies would approach viral marketing agencies like us (CAID Productions, in partnership with our sister company Vanksen USA) with their glossies TV commercials and ask if we could make them “viral.” Our answer was always the same (“pfffff,” … followed by):  “You cannot make something viral out

Share/Save

 

 

Massive Monkees, the dance crew featured in Caid Productions' upcoming documentary release, The Way of the Bboy, is currently one of the top three finalists on MTV's America's Best Dance Crew. Hailing from Seattle, Massive Monkees won first place in the 2004 Bboy World Championship 4-on-4 event in London's Wembley Arena and were named UK Champs in 2006. In The Way of the Bboy, they appear in a how-to course on b-boying, or breakin' (don't call it breakdancing-to quote Jo Jo of Rock Steady Crew, "B-boy. that's what it is, that's why when the public changed it to 'break-dancing' they were just giving a professional name to

Share/Save

Team Albania are the victorious recipients of the first Mayor’s Cup given to Soccer Players in the Greatest City in the world, NYC. As proud winners of the COPA NYC first edition, Michael Bloomberg presented the Mayors Cup to them, while Ireland stood to their side as they held 2nd place. Throughout the game, Albania’s team was no match for any competitor, although Team Ireland tirelessly fought out fierce competition such as Team Argentina, playing more than 4 hours in one day during the semifinals and with an overtime lasting 2 hours. Documenting this story, Executive Producers –Caid Productions follows the steps along the way… Continue reading

Share/Save

Caid Productions is proud to announce "The Way of the BBoy" has won the Best Music Documentary award by "The New York International Idependent Film and Video Festival" 2009. Executive Produced by Thierry Daher Produced by Popcorn Productions and Massive Monkeys Directed by Chad Ross & Zak Tucker http://www.nyfilmvideo.com/… Continue reading

Share/Save

On or off the field, they look fantastic. Like it or not, come next Saturday, the French team of COPA NYC will defiantly play against some of the World’s best athletes. Team Captain Frederick Lesort better be vigilant. As he led the team during Sunday’s friendly against Kojo Annan's Team Ghana ( son of Kofi Annan ), Frederick demonstrated their competitive edge. “Fred” seemed measured as he thought out his practice match against Ghana. And, although it was just a fun match, France's strength carried them to tie the game. Kojo, on the other hand, gave an initial pep talk to his team then allowed them to play as hard as if they planned to win every single friendly. Ghana perpetuated a considerable amount… Continue reading

Share/Save

B2B - a term used within the industry comes full circle.  Online businesses such as SHUSTIR.com is such a group that helps small businesses find a platform to help themselves promote their services and products.    While most of us take it for granted that we can get whatever we want by shopping at big established retailers, small businesses typically aren't always cash flow rich.  The genius behind Shustir.com is that offers an opportunity which usually costs more than a business owner can afford, and that includes both marketing and sales. Caid Productions has designed and helped promote Shustir.com's business by creating an animation presentation video to accompany the launch of thier website as well as currently developing a viral video… Continue reading

Share/Save

Big hair and MC Hammer break aways' thankfully have not made their rounds back on the runway circuit, however, eighties rock and dance music are makeing a second coming thanks to, and, amongst a new younger audience. Along with the stylish music that set off the dance floors during 1985 -Bboying is back! What was once outdated and replaced by house music, is popularized once again in both fashion and in the clubs. And ,this time it's crossed over and back around the world. Our original documentary "The Way OfThe Bboy" is helping to establish this phenomenon as it airs on MTV 2's "Sucker Free" starting on June 2nd for three weeks at 8pm EST. Following the trendsetting movement, Ohmtv.com, a large mobile distributor in Europe… Continue reading

Share/Save

While the stars competed on the hit NBC's "Celebrity Apprentice" to create an outstanding marketing campaign, Caid Productions was responsible for the viral marketing feed of LIFELOCK that went along with the shows airing.  We were asked to create buzz around the products and services of LIFELOCK while TRUMP himself starred in viral video that was seen around the world.    We are at the forefront of independent viral videos, and we took pride in helping establish a connection between LIFELOCK's business needs and their potential consumers.  With our assistance, and the powerful networks involved in bringing together this campaign, this primetime spot was watched by tens of millions of viewers.  And now, we can say we keep good company with the likes of the "TRUMP"… Continue reading

Share/Save